Devon & Cornwall Police Google analytics for 01 May - 31 May 2015

Visitors

The number of people who visited this site: 55,826

Visits: 90,474 (the number of visits to the site those 55,826 people made)

Page views: 303,557

Page view per visits:  3.36 avg.
Visit duration: 00:02:29

New visitors: 44,984 (49.7%)

Returning visitors: 45,490 (50.3 %)

Top 10 search words from external Google search

1. devon
2. devon and cornwall police
3. police
4. aa road watch
5. devon and cornwall police jobs
6. devon and cornwall
7. devon and cornwall police firearms
8. report my loss
9. www.devon-cornwall.police.uk/firearms
10. special constables

Top 10 search words from the internal search

1. survey
2. jobs
3. firearms
4. transferees
5. vacancies
6. Survey
7. lost+property
8. lost property
9. Shotgun
10. crime+map

Behaviour - engagement – how long they stayed

Visit duration        0 – 10 seconds           48,251 visits

Visit duration        11 – 30 seconds          9,339 visits

Visit duration        31 – 60 seconds          7,291 visits

Visit duration        61 – 180 seconds        11,429 visits

Visit duration        181 – 600 seconds        8,195 visits

Visit duration        601 – 1800 seconds      4,842 visits

Visit duration        1801 +seconds              1,127 visits

Pages visited

• home page
• Current vacancies
• news
• recruitment
• recruitment police staff
• police staff
• traffic watch
• contact
• application firearms
• traffic watch text update

Traffic source

• Google / organic: 41,460
• Direct 19,247
• m.facebook.com / referral 8,261
• t.co / referral 7,938
• bing / organic 2,931
• intranet /referral 1,837
• bbc.co.uk / referral 1,192
• yahoo / organis 1,158
• facebook.com/referral 975
• I.facebook.com/referral 846

Device

desktop: 41,408 - 47.76%

mobile: 33,295 - 36,80%

tablet:  15,771 - 17.43%

Mobile

A list of the mobile devices used.


1. Apple iphone

2. Apple ipad
3. (not set)
4. Samsung GT-19505 Galaxy S IV
5. Samsung SM-G900F Galaxy S5
6. Sony D2303 Xperia M2
7. Samsung GT-19300 Galaxy S III
8. Amazon KFTT Kindle Fire HD 7
9. Samsung GT-18190N Galaxy S III Mini
10. Samsung GT-19195 Galaxy S4 Mini

Browsers

• Chrome: 26,893
• Safari: 24,874
• Internet explorer – 19,208
  • 11.0 – 8,495
  • 9.0 – 5,442
  • 8.0 – 3,064
  • 10.0 - 1,946

  • 7.0 – 206
  • 6.0 – 55
• Safari (in-app): 9,487
• Firefox: 4,597
• Android Browser : 3,401
Amazon silk: 1,175
• opera: 228
• Mozilla Compatible Agent: 204
• Blackberry: 150

Compared to May 2014 and our previous site

We have had 25.47% more users (44,494 vs 55,826) who spent on average 26.28% (00:02:29 vs 00:01:58) longer on our site and they visited 54.56% more pages (303,557 vs 196,403).