Wednesday 21 August 2013

The new force website (V5)

The site Homepage

The focus of the design is where do you want to go and lets get you there as quickly as possible.

This link takes you to the new homepage of the Force website which will re-size to any device so please test on your mobile and tablet and let me know how it behaves! karen.gandy@devonandcornwall.pnn.police.uk

The design is throwing up a few questions which I would like your thoughts on:

  1. Do we need a SM (social media) link within the top strip? (I have placed a generic link rather than the logo links. Logo links to our Force accounts can be found at the bottom of the page.) The top SM link will go to a page of links to all our social media accounts including individual officers.
  2. Should the link to Local policing be called Local to you / Your community / Your team? For the moment I've gone for Local to you because we have many holiday makers and students and so that seems to fit better.
  3. LEICESTER has had their site redesigned and I like it, it is very gov.uk site like, very clean. They also have a campaign banner after their header but I'm of the opinion it is better to get people to where they need to be rather than distract them. Leicester also has a separate mobile site which doesn't display the banner at all. 
  4. I like the V5 six big navigation buttons that the new design has, but I may need to still play with the styling. 
  5. News section should this even be on the homepage? If it should, should it be underneath the six buttons which could then have more room. The news area would then also have more room and could then display other news and appeals like missing people? This would however make load times longer and the site when viewed on a mobile, the page very long. At the moment I have decided against adding more information to this page and in-fact I have removed the form and the address details, as one commentator suggested a little while ago.
What do you think a Police homepage should display and link to?

I would be interested in your thoughts so please leave a comment or drop me an email.

Monday 12 August 2013

Google stats for Devon & Cornwall Police website

01 July 2013 – 31 July 2013.

Visitors

  • The number of people who visited this site: 76,778
  • Visits: 126,411 (the number of visits to the site those 76,778 people made)
  • Page views: 328,977
  • Page visits:  2.60
  • Avg. Visit Duration: 00:02:10
  • New Visitors: 62,094 (49.1%)
  • Returning Visitors: 64,371 (50.9%)

Top 10 search words from site search

  1. Puppies
  2. vacancies
  3. jobs
  4. police dogs
  5. firearms
  6. recruitment
  7. Jobs
  8. lost property
  9. recruitment
  10. Transferees

Top 10 search words from external Google search

  1. devon and cornwall police
  2. police
  3. special constable
  4. bumblebee auction
  5. helicopter
  6. devon  & cornwall police jobs
  7. devon & cornwall police
  8. penzance
  9. devon and cornwall
  10. map of devon and cornwall

Performance – how long they stayed

  • Visit duration        0 – 10 seconds        72,538 visits
  • Visit duration        11 – 30 seconds          11,575 visits
  • Visit duration        31 – 60 seconds          9,563 visits
  • Visit duration        61 – 180 seconds          14,061 visits
  • Visit duration        181 – 600 seconds          10,569 visits
  • Visit duration        601 – 1800 seconds      6,902 visits
  • Visit duration        1801 +seconds             1,203 visits

Traffic source

  • google / organic         42,036
  • (direct) / (none)        31,286
  • dlvr.it / twitter        14,947
  • m.facebook.com/referral 9,070
  • bcc.co.uk / referral    8,386
  • facebook.com/referral 3,706
  • bing / organic        2,907
  • Cornwall.gov.uk / referral 2,212
  • t.co / referral             1,702
  • yahoo / organic            1,573

Device used

  • desktop    69,393
  • mobile    40,658
  • tablet    16,360

Mobile

57,018 out of 126,411 visits were made using a mobile phone.

A list of the mobile devices used.

  • Apple iphone
  • Apple ipad
  • Samsung GT-19300 Galaxy SIII
  • Samsung GT-19100 Galaxy SII
  • Samsung GT-I9505 Galaxy S IV
  • Samsung GT-I8190N Galaxy S III Mini
  • not set
  • Samsung GT-P3110 Galaxy Tab 2 7.0
  • Apple iPod
  • Google nexus 7

Browsers

Internet explorer – 36,645

  • 10.00 – 13,158
  • 8.0 – 12,263
  • 9.0 – 6,492
  • 7.0 – 3,971
  • 6.0 – 761

Other browsers

  • Safari – 28,679
  • Chrome – 21,875
  • Safari (in-app) – 16,623
  • Android Browser – 10,999
  • Firefox - 9,130
  • Blackberry - 868
  • Amazon silk - 585
  • Opera - 282
  • IE with Chrome frame - 252