Tuesday 15 October 2019

Dorset Police Google Analytics for 01 - 30 September 2019

Visitors

The number of people who visited this site: 89,796 (Users)

Page views: 291,161
(Page views is the total number of pages viewed. Repeated views of a single page are counted.)

Average page visits:  2.32
Average time spent on the website is: 01.25
On average, 66.65% of people viewed one page of the site and then leave

Top 10 search terms from Google Acquisition/All Traffic/Channels/Organic Search

    1.     (not provided)
    2.     dorset police
    3.    dorset police jobs
    4.    (not set)
    5.    amazon
    6.    Dorset Police website
    7.     dorset police recruitment
    8.    www.dorset.police.uk
    9.     www.dorset.police uk
    10.    Dorset Police

Top 10 search words from the internal search (Behaviour/site search/overview)

total unique searchs 2,722

    1.      Jobs
    2.      jobs
    3.      Recruitment
    4.      recruitment
    5.      Firearms
    6.      Vacancies
    7.      firearms
    8.      Make a payment
    9.      shotgun
    10.    civil disclosure

10 referrals form social media accounts

    1.      Facebook
    2.      Twitter
    3.      Instagram Stories
    4.      LinkedIn
    5.      Instagram
    6.      Glassdoor
    7.      Pinterest
    8.      Wordpress
    9.      Buzznet
    10.    YouTube

Pages visited

(no-longer listing individual pages of the recruitment section or listing news article pages this is so that within the list of 10, other pages of the site are included)
    1.    Homepage   
    2.    News Information
    3.    Police Staff
    4.    do-it-online
    5.    report a crime or incident
    6.    contact us
    7.    Search
    8.    Neighbourhood Policing
    9.    yp-students/consent
    10.  help-advice-prevention  

Pages visited: Help Advice and Crime Prevention section total unique page views: 11,023

    1.       yp-student/consent
    2.       Firearms and explosives licensing
    3.       Help Advice and Crime Prevention
    4.       Firearms and explosives licensing application forms
    5.       Dorset Fraud alert
    6.       Clares law dvd application
    7.       sect
    8.       Clares law
    9.       Cyber crime
    10.     Domestic abuse

Pages visited: Neighbourhood Policing sites total unique page views: 8,359

    1.      Homepage
    2.      Weymouth Portland
    3.      Bournmouth North
    4.      Christchurch
    5.      Dorset East
    6.      Dorset North
    7.      Bournmouth  North Winton
    8.      Bournemouth East
    9.      Purbeck
    10.    Bournemouth South

Device

mobile: 70.08%
desktop: 20.26%
tablet: 9.66%

Mobile

A list of the mobile devices used.

    1.      Apple iPhone
    2.      Apple iPad
    3.      Apple iPhone 7
    4.      Apple iPhone 8
    5.      Samsung SM-G960F Galaxy S9
    6.      Samsung SM-G950F Galaxy S8
    7.      Apple iPhone 6s
    8.      Apple iPhone XR
    9.      Apple iPhone SE
    10.     Apple iPhone 8 Plus

Browsers

    1.    Safari (inapplicable): 24.15%
    2.    Safari: 24.14%
    3.    Chrome: 24.04%
    4.    Android Webview: 15.73%
    5.    Internet Explorer: 4.25%
    6.    Samsung Internet : 3,20%
    7.     Edge: 2.53%
    8.     Firefox: 1.28%
    9.    Amazon silk: 0.36%
    10.  Opera: 0.14%

Compared to September 2018

Dorset have had 58.08% more users who spent on average -5.76% less time on our site and they visited 58.67% more pages.

Devon and Cornwall Police Google Analytics for 01 - 30 September 2019

Visitors

The number of people who visited this site: 79,811 (Users)

Page views: 379,843
(Page views is the total number of pages viewed. Repeated views of a single page are counted.)

Average page visits:  2.84
Average time spent on the website is: 02:13
On average, 52.48% of people viewed one page of the site and then leave

AskNED 

Pageviews: -  14,062

Search words from the internal search / ask-ned (use search\?Term)

total pageviews 3,665
  1.     recruitment
  2.     jobs
  3.     vacancies
  4.     recruitment+
  5.     news
  6.     op+snap
  7.     pay
  8.     call+handler
  9.     careers
  10.     crime+map

Landing pages (the pages through which people visited our site) from search engines (acquisitions / search console)

Impressions (Number of times appeared in search engine and viewed by a user) 14,356
  1.     homepage
  2.     Fraud
  3.     Cyclist
  4.     Safer motorcycling
  5.    Horse sense
  6.     On the road
  7.     Speed
  8.     Special constables
  9.     Operation Stagecoach
  10.     MSPTU Commissioning Form

 Social sources that link to us

  1.   Facebook
  2.   Twitter
  3.   LinkedIn
  4.   YouTube
  5.   Instagram Stories
  6.   Instagram
  7.   Reddit
  8.   Yammer
  9.   Trip Advisor

Pages visited

(no-longer listing individual pages of the recruitment section or listing news article pages this is so that within the list of 10, other pages of the site are included)
  1.  Homepage
  2.  traffic watch
  3.  Recruitment
  4.  News
  5.  Contact
  6.  Online crime reporting form
  7.  Firearms application form
  8.  CMCU
  9.  Lost and Found Property
  10. Your area

Pages visited: Advice section total unique page views: 7,280

    1.   Report a crime
    2.   Speed
    3.   Clares Law
    4.   Off road
    5.   County Lines
    6.   Noise nuisance
    7.   Pathfinder reducing reoffending
    8.   Taking photos in a public space
    9.   Herbert protocol
    10.  Hate crime

Pages visited: Youth section total unique page views: 1,948

  1. police cadets
  2.  sexting
  3. 11-14
  4. Being different feeling different
  5. 15-19
  6.  8-10
  7.  Youth
  8.  5-7
  9.  County lines
  10.  Hate Crime

Pages visited: Local Policing sites total unique page views: 7,424

  1.   Exeter
  2.   Local Policing team map
  3.   Newton Abbot East Contact
  4.   Plymouth North
  5.   Plymouth Central University
  6.   Torquay
  7.   Barnstaple
  8.   Exeter Contact
  9.   Plymouth City Centre the Waterfront
  10.   Plymouth East Efford

 Traffic source (Acquisitions/Overview)

  1.     Organic search: 50%
  2.     Direct: 19%
  3.     Social: 18.02%
  4.     Referral: 12.8%
    1.   joining the police .co.uk
    2.   Intranet
    3.   apollo.adc.uk.com
    4.   exeter.ac.uk
    5.   dorset.police.uk 
    6.   chat.devon-cornwall.police.uk
    7.   home
    8.   services.devon-cornwall.police.uk 
    9.   uk.search.yahoo.com
    10.   Plymouth.gov.uk
  5.   Other: 3%
    1. Admobile
    2. Ford owners club

Device

mobile: 56.44%
desktop: 34.41%

tablet: 9.15%

Mobile

A list of the mobile devices used.

  1.   Apple iPhone
  2.   Apple iPad
  3.   Samsung SM-G950F Galaxy S9
  4.   Samsung SM-G930F Galaxy S8
  5.   Apple iPhone 7
  6.   Apple iPhone 8
  7.   Apple iPhone XR 
  8.   Apple iPhone 6s
  9.   Samsung SM-G930F Galaxy S7
  10.   Huawei CLT-L09 P20

Browsers

  1. Safari: 31.04% 
  2. Chrome: 30.87%
  3. Safari (in-app) : 10.49%
  4. Internet Explorer 9.84% 
  5. Android Webview: 7.03% 
  6. Edge: 4.04% 
  7. Samsung Internet: 3.65%
  8. Firefox: 1.93%
  9. Amazon silk: 0.49%
  10. Opera: 0.23%

Events (Behaviour overview)

Form submissions: 457
Outbound links: 13,932
Documents viewed: 5,763

Online crime reporting form (forms submit): - 2,411
 

Compared to September 2018

We have had 9.16% more users who spent on average 12.06% more time on our site and they visited 26.45% more pages.