Wednesday, 8 January 2020

Dorset Police Google Analytics for 01 - 31 December 2019

Visitors

The number of people who visited this site: 49,896 (Users)

Page views: 425,227
(Page views is the total number of pages viewed. Repeated views of a single page are counted.)

Average page visits: 6.15
Average time spent on the website is: 2 minutes
On average, 0.69% of people viewed one page of the site and then leave

Top 10 search terms from Google Acquisition/All Traffic/Channels/Organic Search

  1.  (not provided)
  2.   dorset police
  3.   (not set)
  4.   amazon
  5.   www.dorset.police.uk
  6.   dorset police jobs
  7.   dorset police recruitment
  8.   dorset police website
  9. Dorset Police 
  10. DORSET POLICE

Top 10 search words from the internal search (Behaviour/site search/overview)

total unique searches 2,412

    1.      Make a payment
    2.      Do it online
    3.      shotgun
    4.      Bournemouth
    5.      Bridport
    6.      payment
    7.      driver awareness
    8.      firearms
    9.      lost property
    10.    Payment

10 referrals form social media accounts

  1.    Facebook
  2.    Twitter
  3.     LinkedIn
  4.     Instagram Stories
  5.     reddit
  6.     Instagram    
  7.     YouTube
  8.     Blogger
  9.     WordPress
  10.     Google+

Pages visited

(no-longer listing individual pages of the recruitment section or listing news article pages this is so that within the list of 10, other pages of the site are included)
    1.    Do it online   
    2.    Home page
    3.    News Information
    4.    Police Staff
    5.    Recruitment
    6.    Report a crime or incident
    7.    Contact us
    8.    Police Officers
    9.    Search
    10.  Community Support PCSO

Pages visited: Help Advice and Crime Prevention section total unique page views: 6,899

    1.       Firearms and explosives licensing Application Forms
    2.       Help Advice and Crime Prevention
    3.       Firearms and explosives licensin
    4.       Clare's Law
    5.       Clare's Law Application form
    6.       Domestic Abuse
    7.       SSCT - Schools Brochure
    8.       Firearms and explosives licensing Fees
    9.       Rural crime
    10.     Christmas

Pages visited: Neighbourhood Policing sites total unique page views: 7,023

    1.      Homepage
    2.      Weymouth Portland
    3.      Bournmouth North
    4.      Dorset North
    5.      Christchurch
    6.      Bridport
    7.      Bournmouth East
    8.      Bournmouth South
    9.      Shaftesbury Town
    10.    Purpeck South

 Traffic source (Acquisitions/Overview)

  1.     Organic search: 53.2%
  2.     Direct: 16.9%
  3.     Social: 22.6%
  4.     Referral: 7.3%
    1.   indeed.co.uk
    2.   dpintranet
    3.   devon-cornwall.police.uk
    4.   www.joiningthepolice.co.uk
    5.   uk.search.yahoo.com
    6.   purbeckjobs.co.uk
    7.   apollo.adc.uk.com
    8.   allpolicejobs.co.uk
    9.   home
    10.   nextbase.com
  5.   Email 0.03%

Device

mobile: 61.11%
desktop: 31.65%
tablet: 7.24%

Mobile

A list of the mobile devices used.

  1. Apple iPhone
  2. Apple iPad
  3. Samsung SM-G960F Galaxy S9
  4. Samsung SM-G950F Galaxy S8
  5. Apple iPhone 7
  6. Apple iPhone XR
  7. Samsung SM-G973F Galaxy S10
  8. Apple iPhone8
  9. Samsung SM-G950F Galaxy S7
  10. Huawei P20 Pro

Browsers

    1.    Safari : 35.97%
    2.    Chrome: 32.06%
    3.    Safari (in app): 8.94%
    4.    Android Webview: 6.51%
    5.    Internet Explorer: 6.31%
    6.    Samsung Internet : 4.33%
    7.     Edge: 3.25%
    8.     Firefox: 1.65%
    9.    Amazon silk: 0.38%
    10.  Opera: 0.19%

Events (Behaviour overview)

Documents Downloaded: 5,889
Outbound links: 4,249
Form submissions: 2,009

Compared to December 2019

Dorset have had 14.16% more users who spent on average 29.06% more time on our site and they visited 193.87% more pages.

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