Google Analytics summary example

We thought we'd share the results form Google Analytics so that you can see the type of information that we are collecting.

All the results below are for dates 11 August 2012 – 10 September 2012.

Visitors

• Unique visitors:     45,014
• Page views:         186,138
• Page visits:         2.73
• Avg. Visit Duration: 00:01:50
• New Visitors:        39,066 (57.37%)
• Returning Visitors:    29,031 (42.63%)

Top 10 search words from site search

1. Firearms
2. Recruitment
3. Jobs
4. Lost property
5. Vacancies
6. Shotgun
7. Helicopter
8. Data protection
9. Transferees
10. bodmin

Top 10 search words from site engines

1. devon and cornwall police
2. helicopter
3. bumblebee auctions
4. police
5. devon & cornwall police
6. bumblebee auction
7. police cadets
8. torquay police station
9. charles cross
10. devon cornwall police

Performance – how long they stayed

1. Visit duration        0 – 10 seconds        35,536 visits
2. Visit duration        11 – 30 seconds          6,742 visits
3. Visit duration        31 – 60 seconds          6,385 visits
4. Visit duration        61 – 180 seconds          9,926 visits
5. Visit duration        181 – 600 seconds          6,345 visits
6. Visit duration        601 – 1800 seconds      2,780 visits
7. Visit duration        1801 +seconds             383 visits

Mobile

18,775 out of 68,097 visitors were using a mobile phone to access site.

A list of the mobile devices used.

• Apple iphone
• Apple ipad
• Not se
• SonyEricsson LT15i Xperia Arc
• Samsung GT-I9100 Galaxy S II
• Apple iPod Touch
• Samsung GT-S5830 Galaxy Ace
• HTC Wildfire S
• Samsung GT-I9000 Galaxy S
• SonyEricsson LT26i Xperia Arc HD

Browsers

Internet explorer – 42.08%

• 9.0 – 49.95%
• 8.0 – 31.20%
• 7.0 – 19.86%
•  6.0 – 3.93%
• 10.0 – 0.07%

Other browsers

• Safari – 20.17%
• Chrome – 14.49
• Firefox – 9.54%
• Android Browser – 6.71%
• Safari (in app) – 3.40%
• Mozilla compatible agent – 2.80%
• Opera – 0.44%
• Opera mini – 0.12%
• IE with Chrome Frame – 0.11%